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Excess Data
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Geek gal and entrepreneur Beverly Crandon created her consultancy biz, ad-ition, to help businesses, organizations, even countries, get more out of their web presence. We steal her away from her laptop for a quick GI session... GI: Can you describe your average "day at the office"? BC: Because I work for myself at ad-ition, I have a heightened sense of flexibility. With that being said though, I try to remain disciplined. So, the day goes like this. a. I am up, showered, and at the computer, with my breakfast shake, by 8:30 am. b. I spend the next 10 to 15 minutes perusing my email to see if something urgent has come in from a client. c. I then take the next hour to read up on related technology, marketing and classified media news, via my RSS feeds. (I have to be honest here - I never seem to be able to get through them all!) d. Then I start to work on specific client projects that I have on the go. e. I break at noon for a hot yoga class. (This is a must for my sanity) f. When I get back to the office, I am back working on client projects. g. By 4 pm I take some me time again and start to blog (depending on the day), tumble with my tumbler, and do some industry related research. h. By the time I am finished, it’s already 7 pm and time for dinner, but because I am such a ‘keener’, I am back on the computer by 8 pm and usually log off by 11. I have to get ready to watch Jimmy Kimmel at midnight. GI: Do you think women experience technology differently to men? BC: Ultimately, I believe good technology is good technology and no matter the sex, you will be able to appreciate it and embrace it the same. Where I think the differences lie however, is in networking, leading up sessions at conferences, being vocal in general and now as I look at girls making life and career decisions, taking the leap to do something in technology. For years the tech world is been seen as a male dominated industry and not the average thing a girl or women would be suited to do. I think that’s crap! When you look at how technology has transformed everything that we as human beings do and subscribe to, why wouldn’t you want to be a part of that. I personally think that technology would be missing out if it stayed a gender biased thing. In Toronto, a colleague and I (Ana Gervasio of Bridge Collective) are looking for ways to partner with social welfare groups, to get in and spend time with young girls of elementary or high-school ages and show them the possibilities and opportunities in the tech world. You have to get at them while they're young. GI: Tell us about your 'offline' self... BC: My offline self – wow – where do I start... GI: What was your first touch-point with technology? BC: My father bought me a computer when I was 12. It was a Texas Instruments computer. I blame him and the computer for my poor handwriting today. From the time I was in grade 7, I started to type my homework and assignments. For some reason that used to piss my teachers off. Having a father who was so into technology, it all seemed to go uphill from there.
Also written by Annie Geek-o-vitz
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GI Pin Up: Ella Morton
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